Complete Technical SEO Audit Services
Are looking for a technical SEO audit?
A technical SEO audit is the equivalent of looking at your website under a microscope – it lets you see things that are otherwise hidden from view. This can be the most comprehensive way to analyse your site and ensure you don’t have any roadblocks.
It is recommended that business owners try to analyse their sites like this because Google’s algorithms change frequently and there is no saying what was OK 12 months ago, is still OK now.
Is an SEO Audit right for you?
This is always a difficult question and there is never a black & white answer, but if it helps, follow these few pointers to help you decide if an SEO audit is right for you.
- Has your website seen an unexplainable drop in search positions?
- Are there warnings in Search Console?
- Has development work impacted search traffic?
- Has your site recently undergone a migration?
- Do you suspect someone is attacking your site?
- Has the site never been updated in line with Google recommendations?
- Are conversation rates diminishing?
- Do you have brand and exposure issues?
- Would you just like to know you are doing everything right?
What can you expect from a full SEO audit?
Your website is inspected in a very methodical way with a set of processes perfected through years of experience.
The SEO Audit process is as follows:
From Google Analytics to Search Console, manual penalties and cache analysis, this initial step will ensure that the basics are all in place and working as intended. By checking all of these areas, it allows for any quick fixes to be applied before the rest of the audit points are started.
Benchmarks are imperative to any campaign and audits are no different. I start by benchmarking the number of pages indexed by Google, the number of backlinks and then move on to the search positions. Benchmarks are important as they tell you exactly where the site stands before work begins and a solid baseline to track progress.
Everyone has some level of competition that they want to appear above in the search results, and by auditing what they are doing, gives you detailed information on how they are achieving this. You can then emulate and improve on strategies that are working for them.
Understanding and optimising your site architecture can provide big gains from many angles. Everything from internal links and canonicals to category use and navigation is inspected. These technical SEO audit checks are often missed due to a lack of understanding of how important they are.
Continuing with technical SEO auditing, there are more than 30 points inspected here alone. If a site has Structured Data issues or is blacklisted, then these ‘hidden’ issues can hold SEO work up without ever really knowing what the problems are.
Most websites use images to some degree (even me!) but if you are not careful, they can hinder site performance or even limit the ability to appear in the Google image search. You might not realise just how important image SEO is or have ever given it much thought before.
Mobile & Responsive Checks
When Mobile First was announced, Google gave everyone plenty of notice to get their website into shape and ensure it works well on a mobile device. Despite this, there are still many many websites that ignore mobile usability or even navigation and load times. Mobile First also means that your mobile site dictates your desktop and mobile rankings – this is hugely important.
Page-Level Audit & Element Analysis
On-page best practice is a staple of any website. Without it, Google isn’t going to know how much trust and authority that you deserve. By dotting every ‘i’ and crossing every ‘t’ you show Google how serious you are about becoming an expert in your field. These are basics that are still major ranking factors for any website.
It is all too easy to have keywords damage the search positions of a website. They can cause duplication and cannibalisation issues, but can also be put to great work by making sure you are targeting the phrases that net you the results you seek. Ensuring these are correctly identified will help you understand what they are doing for your website.
Content is still imperative for any website, but content can mean different things to different audiences. You wouldn’t want a site filled with technical content if you were trying to sell men’s shoes or have pages filled with copy if you run an e-commerce website. By evaluating the content, I can show you where even more growth can be had.
User Experience (UX)
Did you know that User Experience is actually a ranking signal for Google? Many business owners are oblivious to just how important UX is to a website and how important it is to Google to ensure they are delivering websites in the SERPs that offer just this? The User Experience checks I perform will help identify any problem areas.
Every website needs links but these can quickly ruin a website if there are backlinks appearing from toxic neighbourhoods or that are being purchased. By fully evaluating the entire backlink profile, I can see just what is happening and if changes are required, just what they need to be.
For websites with international audiences, there are ways to deliver the right content to the correct audience. If there are issues surrounding this, you might already be aware of the problems but unsure of how to resolve them? This step will highlight any problem areas and how they can be resolved.
Many businesses require local SEO campaigns to help them appear in Google’s local pack. By completing local checks, I can help ensure that everything is in places, from the ‘Google My Business’ account to local mentions and citations. Everything that is needed for a successful local campaign.
Expertise, Authority and Trust – 3 key components that Google uses to help them decide if what you say, is worthy of a higher position in the SERPs (or even being there at all!). By inspecting various site elements, it is possible to see if what you claim is going to be accepted as legitimate.
Without realising, you can easily upset Google by unintentionally adding negative practices on your website, and although most savvy site owners know to avoid these, they do still happen. These checks will highlight problem areas and how to quickly resolve them.
It is important to note that your SEO Audit is completed, hand-compiled and written up by myself. No work is outsourced and no automated reports are delivered. You will receive a custom PDF document and spreadsheet that shows you every site issue and explains what you need to do to correct them.
SEO Audit FAQ
How long do your SEO audit services take?
From the date of completing the information I require, each SEO audit is typically finished in 2-3 weeks. There are always exceptions to this, of course.
Are my audits manually or automatically created?
Every single audit that is conducted is hand prepared by myself. Nothing is outsourced and you will never receive a PDF report from an SEO tool.
How much does an SEO site audit cost?
This depends a lot on your site, but generally, these start from £2,200+VAT
What is a Technical SEO Audit?
A technical SEO Audit is where an SEO professional looks at more than just on-page factors and starts to consider issues that might not be visible or immediately obvious. All of my SEO audits include technical factors as standard.
Do you have an example of your website audit services that I can see?
Yes, I made this SEO Audit checklist public so that everyone can see exactly what I do when auditing a website.
I use Shopify – can I still benefit from an Audit?
When auditing sites powered by Shopify, it is important to remember that there are some aspects of the site that are not under your control, therefore there will be some elements you cannot change. However, there are still a lot of beneficial changes that can be gained from this process.
Can WordPress websites have an SEO Audit performed?
Absolutely yes. If you host your own WordPress-powered website, this will give you access to almost everything that is required to make changes identified in an SEO Audit.
I want to audit my own website. Can you help me with this?
Absolutely! Just head over the website audit checklist that I created and follow the checklist there.
Do You Have More Questions? Please Get In Touch
If you would like to either book an audit or have questions relating to the process, costs or specifics surrounding your business or niche, then please contact us or use the form below.