25 years as an SEO Consultant

2024 marks my 25th anniversary as an SEO consultant and I feel like marking that milestone in some way. And what better way than offering some discounts – we all love discounts! It’s been a long and interesting journey getting here and I, like others, have faced issues along the road – but we learn […]

TikTok SEO: Mastering the Art of Visibility and Engagement

What is TikTok TikTok is a vibrant social media platform that has taken the digital world by storm, particularly among the younger crowd. Originally hailing from China, where it’s known as Douyin, TikTok quickly spread its digital tendrils across the globe. It’s a haven for short-form videos where creativity and entertainment thrive. With contents spanning […]

Using Search Console Data in your SEO Audit

My last post was a brief overview of what a technical SEO audit looks like and covered some of the important questions asked and why one might be needed. I now want to start looking in more detail at specifics, starting with Google Search Console. Please keep in mind that this post is not an […]

Performing an SEO Audit on your website

Over the coming weeks, I am going to produce a series of posts, starting with this one, that explains the auditing process I use when performing a technical SEO audit on a website. The simple purpose of this is to help you understand how to complete an audit yourself, what you need to look for […]

Disavowing Your Backlinks – Essential Guidelines

Google’s Disavow Tool Back in October 2012, Google introduced their Backlink Disavow tool. The aim of this was to help site owners manage spammy backlinks and help with manual penalties if one was handed out. 11 years on, and what have we learnt by using this? There have been any number of stories floating around […]

The Evolution of AI: Implications for Copywriting Companies

Introduction Artificial Intelligence (AI) has been a game-changer in numerous industries, and the copywriting field is no exception. As AI systems continue to evolve, becoming smarter and more sophisticated, they are reshaping the landscape of copywriting in ways that were unimaginable a few years ago. This article delves into the advancements in AI technology and […]

3 Steps To Boost Your Site Speed: A Guide for Business Users

Introduction In today’s fast-paced digital world, speed is crucial. As a business user, ensuring that your website loads quickly on both desktop and mobile devices is essential for user satisfaction and conversion rates. In this guide, we’ll cover some key strategies to optimize your site speed, making it user-friendly and keeping visitors engaged. Let’s dive […]

AI and the Future of SEO: What to Expect

With AI technology making strides in multiple industries, the future of SEO is looking more exciting than ever as it constantly evolves. As AI advances, its impact on search engines is expected to change the way businesses approach SEO, leading to a revolution in the field. This, in turn, is likely to impact website rankings […]

I Just Won Best SEO Consultant!

Best SEO consultant 2021/2022 OK so this is a bit tongue in cheek because lets face it, “Best SEO Consultant” is a phrase we know is searched for and when you win an award to that effect, you want to use it… Right? So this happened when I was notified of a nomination, presumably from […]

SEO in 2022

What’s going to be big for SEO in 2022? Google in 2021 gave us a lot of new features to think about as SEO’s, meaning that future SEO strategies can no longer be quite as black and white as perhaps they have been. So what does this mean for site owners? Thanks to Majestic SEO […]

242 Point SEO Audit Checklist (2024 Update)

What is an SEO Audit? If you are unsure that everything is running correctly with your website, then you will likely want to figure out what the problems are. This is where you need to turn to an SEO Audit (why this SEO audit checklist was created in the first place) and it’s something that […]

The benefits and drawbacks of AI Copywriting

The benefits and drawbacks of AI Copywriting The history of artificial intelligence, deep learning and machine learning is a long and complicated one. It’s been around for decades, but it wasn’t until the late 1950s that AI really started to take off in research labs across Europe with projects like SHRDLU (a program designed by Terry Winograd). The first major breakthrough in artificial intelligence came […]

Becoming a freelance SEO consultant. Hints and Tips

Having worked both in-house and as a freelance SEO consultant, I would like to answer some of the questions that I get asked fairly regularly, but I want to stress, these points here are far from everything. There is so much to know and understand that it would be almost impossible to put it all […]

4 top tips for law firm SEO

Legal search engine optimization (or legal SEO) faces some unique challenges compared to other industries. But so do all the business ventures and websites that specialize in a particular niche.

Why do we need backlinks for SEO?

We all know Google values the quality and quantity of backlinks pointing to a website as one of the most important ranking factors. But why is that so important? And why do we need them for our own websites?

Can you trust AI to write content for your website?

I’m fascinated by all the recent advances in artificial intelligence (AI). With science fiction like Isaac Asimov’s I, Robot, Blade Runner and Her, AI conjures up the image of a humanoid robot. In reality, AI is becoming quite different from this image.

44 Of The Best SEO Auditing Tools

There are more and more bulk SEO crawling tools hitting the SEO scene but aside from the big names, there are so many others that never get a look in, which is a real shame because there are some pretty amazing ones out there.

Beginners Guide to Link Building

If you want to start feeling the love from Google and get your website to start ranking in the search engines you’re going to need some backlinks. So today we’re covering backlinks for beginners. Why You Need Backlinks If you want to transform your website into a customer or lead generation machine, I’ll show you […]