Can you trust AI to write content for your website?
I’m fascinated by all the recent advances in artificial intelligence (AI). With science fiction like Isaac Asimov’s I, Robot, Blade Runner and Her, AI conjures up the image of a humanoid robot. In reality, AI is becoming quite different from this image.
Machines are becoming adept at making human decisions (self-driving cars) or are able to write like we do (like this copy). What started as a learning machine is finding ways to improve our lives with new technology. What will happen next?
AI systems are getting smarter and, controversially, more human-like. In a world where content creation is increasingly appreciated and the customer needs to be reached in the right way at the right time, the application of artificial intelligence (AI) systems becomes quite important. Especially when you consider that content creation is one of the chief reasons marketing is so challenging for businesses. So how can we rely on AI to write about marketing activities?
This is a very simple question of whether you can trust Artificial Intelligence to perform marketing writing tasks. Obviously, I don’t trust AI enough to take the reins just yet – or do I?
AI is a controversial topic these days. The idea of thinking machines that can match or even surpass human intelligence scares people. But as Mark Z. Jacobson said, “We’re at a wonderful point in history where a near inflection point in human history is happening. And we don’t know how it’s going to turn out…but it’s not good if we’re the only ones powering it.”
What is A.I?
AI stands for artificial intelligence. Ai is the concept of a machine or computer program that thinks and behaves like a human being. It is always learning and solving problems on its own. The idea behind Artificial Intelligence is not new; it has evolved over the years as technology advances.
Today, artificial intelligence is everywhere: from search engines to social media services and smartphone assistants. Data plays a major role in all of these fields, making AI really powerful
Naturally, ai scientists are looking for new ways to teach machines. AI gets most of its information from human interaction by learning and understanding how humans think. Collectively, ai gains wisdom through this process.
For years, AI was limited to just computer science; but these days the concept of AI can be applied to just about anything from autonomous cars, chatbots, speech recognition and so on.
A.I & Machine Learning and Deep Learning
Is there a difference between artificial intelligence (AI) and machine learning (ML)? Yes and no.
Some say that AI is the overarching topic which includes ML. Some say they are two different disciplines altogether. When it comes down to it, the lines become quite blurry.
Deep learning is considered a branch of machine learning in which progress is achieved by artificially intelligent software systems performing millions of iterations from many different starting points. Deep learning uses neural networks to think, and it’s successful when showing the AI different inputs on which to predict an outcome that matches human expected results.
Deep learning differs significantly from previous machine learning models as it does not rely on human-engineered feature extraction schemes and often generates far more accurate results even with less data.
A.I and SEO
As SEOs, we face the task of producing an enormous amount of content every day to help our websites rank better than our competitors. Businesses are willing to pay a lot of money for writers but writing isn’t just about churning out material. It also has to flow well, and be compelling for readers. This is where AI can potentially come in and assist SEOs with both content creation and publishing.
One of the most common questions I’m asked, particularly from fellow marketers on Linkedin, is what the future of SEO will look like. In the past, I’ve had discussions about how AI would potentially replace skilled humans once robots could be taught how to do basic tasks. This year, more advancements were made in this area that means we’re not far off from an AI powered website or webpage.
An SEO with an AI tool will be able to quickly create good content and publish it. On the flip side, an AI tool with an SEO working on it can help optimize content before publishing it.
The other big challenge for SEOs in 2020 was not just competing against other sites but trying to get content published and read. Many of us are producing evergreen content and it’s harder than ever to break through the noise.
What next for A.I and marketing?
In just a few years’ time, Artificial Intelligence (AI) has had quite an impact on marketing. From chatbots to machine learning, AI is undoubtedly changing the face of marketing. Yet pundits are still arguing whether AI will have a positive or negative impact on the industry.
What are the implications of future AI-driven technology for marketing? Which roles will be most affected by the rise of artificial intelligence? What does this mean for marketers preparing to enter the workforce? And perhaps most importantly, how can marketers take advantage of the opportunities presented by coming advancements in AI?
In his recent Ted talk, Gary Marcus claims that “all of us are confronted by the scary prospect of what artificial intelligence means for our careers in the future”. Marcus says that we need to anticipate what we can do now to prepare for a future of greater AI interaction.
He argues that it does not mean we need to be scared, but rather that we should embrace an increased role for automation, including building artificially intelligent systems, as one of marketing’s priorities. The impact of artificial intelligence in marketing is here – and will only increase. AI has been used in relative obscurity within the industry and codified language has allowed it to flourish without too much attention.