Having worked both in-house and as a consultant, I would like to answer some of the questions that I get asked fairly regularly, but I want to stress, these points here are far from everything. There is so much to know and understand that it would be almost impossible to put it all down on…
The benefits and drawbacks of AI Copywriting The history of artificial intelligence, deep learning and machine learning is a long and complicated one. It’s been around for decades, but it wasn’t until the late 1950s that AI really started to take off in research labs across Europe with projects like SHRDLU (a program designed by…
4 top SEO tips for law firms Legal search engine optimization (or legal SEO) faces some unique challenges compared to other industries. But so do all the business ventures and websites that specialize in a particular niche. According to the American Bar Association, there are currently 1.4 million lawyers in the United States (2016 data).…
Why do we need backlinks for SEO? We all know Google values the quality and quantity of backlinks pointing to a website as one of the most important ranking factors. But why is that so important? And why do we need them for our own websites? They are an effective tool in our arsenal and…
Can you trust AI to write content for your website? I’m fascinated by all the recent advances in artificial intelligence (AI). With science fiction like Isaac Asimov’s I, Robot, Blade Runner and Her, AI conjures up the image of a humanoid robot. In reality, AI is becoming quite different from this image. Machines are becoming…
Well, I wasn’t sure if I was going to be accepted, but after applying, it seems that the Institute of Data and Marketing awarded me the Fellowship! It doesn’t mean I will be doing anything differently, as I always strive to offer a service that my clients will be happy with, but this sort of…
Every SEO consultant has a preferred set of practices that they like to work with when SEOing a website, and I am no different. So here I am going to share what I find works well with every client that I work with. Nothing but best-practice recommendations that actually move the needle. Internal Links –…
There are more and more bulk SEO crawling tools hitting the SEO scene but aside from the big names, there are so many others that never get a look in, which is a real shame because there are some pretty amazing ones out there. So this list is going to continue to expand as I…
If you want to start feeling the love from Google and get your website to start ranking in the search engines you’re going to need some backlinks. So today we’re covering backlinks for beginners. Why You Need Backlinks If you want to transform your website into a customer or lead generation machine, I’ll show you…
Something has happened and you have appeared on the first page of Google, but this isn’t something good, so you want rid of it. What do you do? It starts by understanding what you shouldn’t do, and that is exactly what I explain here. I like to also stress to all readers, that I in…
Over 90% of customers admit that online reviews influence their purchasing decisions. If you are a brand looking to build your reputation online, then business reviews are one thing you should never take for granted. Reviews are quickly becoming invaluable tools that can be used to win customer trust and establish a positive online reputation.…
This happens day in, day out – to people from all over the world. So how should you deal with a negative article in the press? Once again, online reputation management techniques will ensure you keep a clean profile. Some might say that all press is good press, well, that isn’t always the case. If…
There is no getting away from the fact that there are so many differing opinions about what works best for a website. I am an advocate of internal linking, others believe the key is link building, and you had better believe there are dozens of other strategies that you can try. The beauty about following…
What Are Google Search Operators Google search operators are an amazingly useful way allowing you to query Google more specifically to look for certain keywords within different locations of a site or page. They cover much more than I have listed here, but these are the ones most commonly used for SEO purposes. inurl: intitle:…
The importance of a strong SEO Strategy When you go into business, your initial basic need is visibility… And when you’re a business who is looking to gain some online traction, your ranking on search pages is a vital ingredient to your eventual success. Visibility on search results relies heavily on how well you lay…
This guide has been updated with additional information based on testing and implementation over the last 6 months and will continue to be updated as new changes are required. Anyone who follows me on Twitter will probably see me talking about internal links… A lot! I get many requests from site owners asking questions about…